Xinlianxin joins hands with Liven Nutrients Pte. Ltd (Singapore) to lay out Southeast Asian market

Xinlianxin joins hands with Liven Nutrients Pte. Ltd (Singapore) to lay out Southeast Asian market

On the morning of March 19th, during the 2025 Shanghai CAC Exhibition

, Henan Xinlianxin International Trading Co., Ltd and Liven Nutrients Pte. Ltd held a signing ceremony for strategic cooperation.

The scene of the signing ceremony.

Henan Xinlianxin International Trading Co.,Ltd is a leading fertilizer manufacturer in China, and has been awarded the honorary title of “Energy Efficiency Leader Benchmarking Enterprise (Ammonia)” by the Ministry of Industry and Information Technology of the People's Republic of China (MIIT) and China Petroleum and Chemical Industry Federation (CPCIF) for 13 consecutive years. Relying on the resources in Xinxiang, Henan Province, Manas, Xinjiang Province and Jiujiang, Jiangxi Province, the company has a total production capacity of more than 8 million tons of fertilizers, and has been developing rapidly in recent years, with a steady increase in the market share of urea and compound fertilizers. In order to better serve the South China cash crop area and Southeast Asia market, Guangxi Guigang base came into being. At present, the compound fertilizer project in Guigang base has been put into production, and the urea project is planned to be launched at a later stage.

Liven Nutrients is a joint venture focusing on global fertilizer trading, founded in 2022 by PRL Global Ltd. (PRG Australia) and James Lee, Managing director of Liven Nutrients Pte.Ltd，which is headquartered in Singapore and is renowned for its bulk commodity trading services. Now it has been established for 26 years, deeply cultivating the fertilizer market in Southeast Asia, and the person in charge, James Lee,, has been engaged in the international trade of fertilizer for 30 years. PRG is a listed company on the Australian Stock Exchange (ASX), and its business scope covers the fields of energy, shipping, and fertilizer and phosphorus ores.

By integrating the strength of PRG's listed company and Liven Nutrients trade operation capability, Liven Nutrients opens up brand new business opportunities to provide customers with more efficient, whole industry chain process fertilizer trading services. It is committed to providing trading partners with a stable and reliable international fertilizer trading platform, as well as flexible and competitive sourcing and sales channels. It now operates more than 20 varieties of fertilizers, with more than 100 upstream suppliers and more than 130 downstream distribution customers.

Photo 2, Nan Zheng

Nan Zheng, General Manager of Xinlianxin International Trading Company, said that under the guidance of the Belt and Road Strategy, Xinlianxin will focus on the in-depth layout of the Southeast Asian market, focusing on the characteristics of local crops and customer needs, and providing product combinations and fertilizer solutions that match the growth cycle of crops with technology as the core and service as the link, so as to make the brand value of “China's Efficient Fertilizer Advocate” take root in the overseas market. The brand value of “China's efficient fertilizer advocate” has taken root in overseas markets. Together with Liven Nutrients Group and relying on its mature local channel network and resource advantages, we will bring the high-quality products and services of Xinlianxin to the end-users to create the value of increased production and income.

After the completion of the Guangxi project, it will become the “fast lane” for the Southeast Asian market. It takes only half a day to transport fertilizer products from Guangxi base to Vietnam, which greatly improves the timeliness and reduces the transportation cost at the same time. xinlianxin will be through the multi-dimensional channel of waterway, railroad, land, especially after the opening of Binh Lu Canal, the linkage between the Pearl River estuary and the ASEAN market will be closer.

Photo 3, James Lee

James Lee, Managing director of Liven Nutrients Pte.Ltd said, Henan Xinlianxin is a leading enterprise in the domestic fertilizer industry, especially in the field of nitrogen fertilizer, which is the main reason why we chose to deepen our cooperation with Xinlianxin. Liven Nutrients Group has 30 years of international trade experience, and has built a perfect distribution network in Southeast Asia market. In the next five years, the trade volume of chemical fertilizer products is targeted to be 3 million tons. Liven Nutrients choice of deep cooperation with Xinlianxin will form a strong support for the realization of the goal of 3 million tons.

The strategic cooperation between Xinlianxin Group and Liven Nutrients Group is based on the high recognition of the principle of equality and mutual benefit, complementary advantages of both parties, and also based on the common expectation of future opportunities. The signing of this contract is not only an important step of Xinlianxin's internationalization strategy, but also a brand new chapter of sincere cooperation and mutual benefit and win-win situation for both parties.